About SMEL Trading

SMEL Trading connects international brands with the French market, specializing in hygiene, beauty, household, food, and beverage products.

Our Story

Your Trusted Partner

SMEL Trading, based in Paris, France, specializes in the distribution, management, import, and marketing of branded products across the hygiene, beauty, household, food, and beverage sectors via B2B channels. Our primary objective is to establish ourselves as an ambitious leader in both retail and wholesale markets.

+20k

Products

350+

Clients

+50

Trusted Brand Partners

Our Core Values

Excellence, Accountability, and Client Focus in Every Partnership

Integrity and Accountability

At SMEL Trading, we are committed to upholding the highest standards of honesty, transparency, and ethical conduct.

Excellence and Passion

Driven by passion and a commitment to excellence, we continuously innovate to exceed expectations and deliver exceptional results.

Collaboration and Client Focus

We believe in teamwork and strong partnerships, actively listening to client needs and collaborating to achieve shared success and lasting impact.

Our Goal

Our Mission

At SMEL Trading, our mission is to be an importing wholesaler and distributor, offering excellence in quality, service, and innovation across a wide range of industries. We aim to provide our clients with exceptional and exclusive products, personalized service, and unparalleled value, fostering long-term partnerships built on trust and integrity.

Our Foundation

Our Vision

To be the preferred trusted partner for businesses worldwide, recognized for our commitment to excellence, integrity, and client satisfaction. We strive to continuously expand our product range, enhance our services, and drive sustainable growth while upholding the highest standards of professionalism and social responsibility.

Global Adaptation

Tailored Strategies for Each Partner

We adapt our local and regional market strategies to meet the unique needs of our partners. This approach ensures alignment with their values while considering the nuances of the markets in which we operate.

Let's Collaborate for Success

Join us to discover exceptional products and services designed to elevate your business to new heights.